PRIVACY NOTICE
This notice was last updated in September 2024. If you would like to access previous versions, you can get in touch at the following email address: dataprotection@drmartens.com.
WHO WE ARE
"Dr. Martens" (including http://www.drmartens.com.sg) is a trading division of Dr. Martens Airwair Hong Kong Limited which is the legal entity responsible (Data User) for the processing of your personal information on our websites for Hong Kong, Macau or Singapore and if you transact with Dr. Martens in store in Hong Kong
Dr. Martens Airwair Hong Kong Limited 's registered office is 2306-11, 23rd Floor, Tower 5, The Gateway, 15 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong. Company Number 638004.
This notice describes our practices when using personal information of:
- our website (drmartens.com.sg) users and online customers;
- our in-store customers at Dr. Martens stores; and
- other individuals, including the employees of our business customers and suppliers ("business contacts").
This notice will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.
We respect your privacy and we value the trust you have placed in us by sharing your information. This notice sets out the way we use your information:
- what we collect;
- how we collect it;
- how we use it;
- why we use it;
- who we share it with; and
- the rights to which you are entitled.
If you have any questions or anything in this notice is unclear, please get in touch with our Data Protection Officer at the following email address: dataprotection@drmartens.com.
DATA COLLECTION AND USAGE
We will collect and use your personal information for the purposes set out in more detail in this section. We will only collect and use the personal information that is necessary to provide the relevant goods and services listed below. The collection and use of personal information described is obligatory for us to provide you with the relevant goods and services and we may be unable to provide those if you refuse to provide this personal information or permit us to use it.
As a general rule we do not process any special categories of personal information about you. In any case we will only collect and process your special categories of information where we have obtained your prior explicit consent.
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When and what we collect |
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For how long |
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When you make a purchase on our website: - Your contact details including: your name, address, email address, phone number; - Information about the product / service purchased; and - Your payment details.
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We use this information to:
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We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order. We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations. |
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When you visit or make a purchase in one of our stores: - Video footage from CCTV surveillance in our stores; - Contact details, if necessary, to complete your order or to deliver the service that you require; - Information about the product / service purchased; - Your payment details; - Your email address if you choose to receive your receipt via email; and - Your photograph, name and email address if you choose to interact with a digital photo wall. |
We use this information to: - Provide our products and services; - Manage, develop and administer our services; - Process your order; - Take payment from you or give you a refund; - On-board you as a customer; |
We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order. We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations. CCTV images are typically retained for no longer than 30 days unless it is necessary to retain the footage for longer to investigate a security incident or for health and safety reasons. Where we have a digital photo wall in store, your photo is stored with us and our third party service provider for 13 months, in case you might want to access it again during this period of time. |
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- Prevent crime and for security reasons (CCTV); - Help us ensure that our customers are genuine and to prevent fraud; and - Ask for feedback on your recent purchase(s), via a third party. |
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- Send personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent); - Provide an electronic copy of your order and/or receipt; and
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When you register an account with us:
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We use this information to: - Provide our products and services; - Manage, develop and administer our services; - Process your order; - Take payment from you or give you a refund; - On-board you as a customer; - Prevent crime and for security reasons (CCTV); - Help us ensure that our customers are genuine and to prevent fraud; and - Ask for feedback on your recent purchase(s), via a third party. - Send personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent); - Provide an electronic copy of your order and/or receipt; and |
We delete your information when it is no longer necessary to retain for the specified purposes or when you close your account with us. |
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· Print your photo or provide a digital copy to you by email.
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When you communicate with us whether in person, through our website or via email, over the phone or via any other medium: - Your contact details (this may include your social media account name if that is the way you communicate with us); - The details of your communications with us (including when you sent it, when we received it and where you sent it from (such as our website, via email, through social media); - Recordings of any telephone conversations with you; and The details of our messages to you. |
We use this information to:
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We delete your information when it is no longer necessary to retain for the specified purposes. We do store some types of information for longer if we are obliged by law to do so, e.g. to comply with bookkeeping obligations.
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When you sign up to one or more of our services such as newsletters, exclusive offers, surveys, competitions and notification of restocking:
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We use this information to:
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We delete your information when it is no longer necessary to retain for the specified purposes or when you unsubscribe from our newsletter. |
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If you are an employee at a business contact/supplier:
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We use this information to:
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We delete your information when it is no longer necessary to retain for the specified purposes or when you withdraw your consent. We do store some types of information for longer if we are obliged by law to do so, e.g. to comply with bookkeeping obligations.
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· Send marketing communications to business contacts regarding our services and products which may be of interest to our corporate customers and to promote our business and brand; |
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When you visit our website:
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· We use cookies in order to give you a better experience when you visit the website, and in order to provide our services to you in a more efficient way, e.g., to ensure an easy checkout process.
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We delete your information when it is no longer necessary to retain for the specified purposes. |
WHERE WE COLLECT INFORMATION FROM
The majority of personal information we process is collected directly from you for the purposes outlined in the previous section of this notice. However, sometimes we also collect information from other sources including payment processing companies; your bank; other entities in our group; data brokers; and other members of a loyalty scheme. We do this in order to:
- provide our services;
- manage and administer our systems;
- take payment from you or give you a refund;
- help us ensure that our customers are genuine and to prevent fraud;
- personalize our service to you by complementing your behaviors and preferences;
- perform statistical analysis and research into our customers so that we can better understand our customers and allow us to develop and improve our services to meet the needs and preferences of our customers; and
- combine this information with other types of information mentioned above to create holistic profiles of our customers which allows us to make our services more personal and tailored to each customer's preferences and habits.
Sometimes we incidentally collect information from public sources such as the media and social media platforms in order to maintain market awareness and build social media branding.
INFORMATION WE SHARE
In certain situations, we share your personal data with partners, contractors and other third parties:
- Our Group- We share information about you with other members of our group of companies so we can provide the best service across our group.
- Suppliers and Service Providers- We share information with certain contractors, suppliers or service providers. They may process your personal data for us, for example, if we use a marketing agency. Other recipients / service providers include advertising agencies, IT specialists, providers of cloud services, third party payment processors, delivery drivers, social media platforms, database providers, backup and disaster recovery specialists, email providers or outsourced call centers.
- Fraud Prevention- We also share your information with certain third parties where we have a legitimate interest to do so. These include credit reference agencies, anti-fraud databases, screening agencies and other partners we do business with such as other loyalty scheme members. If we are not able to share information with certain third-party partners who are also in our loyalty scheme, we will not be able to offer that service.
- Legal- Your personal information may also be shared if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency (including the police) or in the defence of legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.
- Reviews- We also partner with third parties to collect impartial product reviews from customers who purchase our products from this website. These third parties may contact you via email on our behalf in order to give you an opportunity to review your purchase. These third parties will not use your personal information for any purpose other than to invite you to write a review and will handle your information securely. If you do not wish to receive further emails from these parties, please click on the unsubscribe link at the bottom of the email.
- If we are discussing selling or transferring part or all of our business, anonymised information may be transferred to prospective purchasers under suitable terms as to confidentiality.
- If we are reorganised or sold, information may be transferred to a buyer who can continue to provide services to you. We will always inform you in advance of this taking place.
Your personal data may be shared if it is made anonymous, as in such circumstances the information will cease to be personal data.
WHERE YOUR INFORMATION WILL BE HELD
We may, directly or indirectly through third-party entities around the world, process, store, and transfer all of the information you provide, including your personal information, as described in this Privacy Notice.
Your information may be transferred to and processed in countries including (but not limited to) the United Kingdom, Australia, Canada, India, Japan and the United States. We will only transfer data where doing so is compliant with applicable laws and appropriate protections are in place.
YOUR RIGHTS
You can exercise your rights below at any time by completing our webform above.
Alternatively, if have any questions about this notice please contact us at: dataprotection@drmartens.com, or by post addressed to: ‘Data Protection Officer', Legal Department, Dr. Martens, 2306-11, 23rd Floor, Tower 5, The Gateway, 15 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong .
When we process your information, you have certain rights:
- You have the right to ask us to confirm if we are processing your information.
- You have the right to ask for access to your information.
- In case we process information about you that is incorrect, you have the right to ask us to correct your information.
- If we process your information based on your consent, you have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal.
- You can, at any time,unsubscribe from our newsletter and opt out of electronic direct marketing.
In some cases, your rights are limited by relevant laws, and we may be required by law or regulation to keep your information even if you object to us doing so.
SECURITY
We are committed to keeping your personal information safe. We've got physical, technical and administrative measures in place to protect personal data from loss, prevent unauthorised access or use of your information, including any modification, disclosure, damage, alteration, destruction or other misuse.
LINKS TO THIRD PARTY WEBSITES
Our website, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others including our partner networks, advertisers and other group companies and/or social networks as offered to you and supported by your browser.
The personal data that you provide through these websites is not subject to this Privacy Notice and the treatment of your personal data by such websites is not our responsibility. If you follow a link to any of these websites, please note that these websites have their own privacy notices which will set out how your information is collected and processed when visiting those links. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy notices of entities through which you chose to share.
CHILDREN
We do not knowingly collect information from children or other persons who are under 18 years old. If you are under 18 years old, you may not submit any personal information to us or subscribe for the services. If you believe we might have any personal information from or about a person under the age of 18, please contact us at: dataprotection@drmartens.com, or by post addressed to: ‘Data Protection Officer', Legal Department, Dr. Martens, 2306-11, 23rd Floor, Tower 5, The Gateway, 15 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong.
CHANGES TO THE NOTICE
This notice will be changed or updated from time to time.
If we change anything important about this notice (the information we collect, how we use it or why) we will highlight those changes at the top of the notice and provide a prominent link to it for a reasonable length of time following the change. We will also notify you in advance of the changes taking effect so that you understand what impact the changes may have on you.
LANGUAGE
The English version of this notice prevails in the event of a conflict with other language versions.